Brand Designer

Brand Designer

About the role

Our Marketing team is at the heart of this mission, building a strong school-focused brand, attracting new schools to Arbor and helping to keep them happy and engaged.

We are looking for our first Marketing & Brand Designer, responsible for Arbor brand guardianship and the design and production of Arbor branded marketing materials. The scope of work in this role is both huge and exciting; the successful candidate will find themselves owning our Brand & Visual Identity, and creating concepts and design for all of our core channels including, print, direct mail, email, social, experiential, merchandising and other branded activities. We’re looking for a true all-rounder who thrives on getting stuck in across the business. 

Reporting into the Head of Marketing, you will work closely with the broader Marketing Team to oversee and directly produce a high output of quality marketing collateral, testing and learning to ensure our creative delights schools and directly contributes to the continued growth and success of Arbor. You will also work closely with key internal brand stakeholders including our Product, Customer and People teams to ensure a consistent and delightful experience across the whole Arbor world. 

In your first 6 months you will…

  • Review and update our visual identity in line with our new Brand Strategy
  • Project manage the rollout of our new visual identity, training others on it as necessary
  • Create a centralised marketing asset library
  • Become an instrumental part of our Brand Guild, helping this cross-functional team to embed our new brand across our world
  • Work on three major events (BETT 2020, ArborFest & Academies Show London), looking at our visual identity across event production, digital assets & print assets
  • Partner with Product Marketing to drive forwards a host of new pieces of marketing collateral such as Sales Guides and Battlecards

Core responsibilities

Brand

  • Own our Brand Guidelines, updating as necessary and ensuring they are used consistently across the business
  • Review and update our Visual Identity, ensuring it coheres with our overall Brand Strategy
  • Create and maintain centralised marketing asset library
  • Support other key brand stakeholders across product, engineering and HR as a centralised brand marketing resource to ensure a consistent and delightful experience for our customers

In-House Design

  • Work closely with other Marketing Team members, with a heavy focus around testing and learning to maximise marketing effectiveness
  • Project management and production of all in-house marketing design, ensuring all work is produced on time, to budget and to the highest standard. Examples of assets you’ll look after include:
    • Our company website
    • Product videos
    • Brochures, battlecards & leaflets
    • Event material
    • Campaign material (for example: books, one pagers)
    • Social media banners and images
    • Internal templates e.g. on Google Drive
    • Work with agencies to develop Arbor-branded physical products

Project Management

  • Work closely with our Head of Marketing and other team members on our visual identity at events, helping to manage external agencies around stand production

UI Design

  • Help out on ad hoc projects with Product Managers to mock up product UI

About you

Please submit your portfolio along with your application. Beyond that, we’d love to see:

  • 3-4 years experience as a Marketing Designer
  • Excitement about stepping up into the next level of responsibility in your career
  • Ideas-driven, with a passion for brands and multi-channel marketing
  • Expertise in both print and digital design
  • Expertise with image editing software (e.g. Photoshop and Adobe Illustrator)
  • Expertise in design software (e.g. InDesign and Sketch)
  • Confident in video production and motion design techniques for both brand and product/service marketing
  • Comfortable creating/editing/updating templates in Google Drive
  • The ability to grasp commercial requirements and consider practical solutions that are on brand and consumer centric
  • Confidence to present and explain ideas to internal clients and colleagues
  • Excellent project and time management skills - work on several projects at a time
  • Strong aesthetic skills with the ability to maximise impact of brand assets to build brand equity
  • Desire to work in a fast-paced scale-up on a mission to transform the way schools work!

What we offer

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

  • We believe in supporting you to grow professionally and giving you the freedom to choose how. If you tell us where you want to go, we have a dedicated training budget to help you get there!
  • One of our core values is to make an impact, so we give everyone 1 day off each year to volunteer with a charity of your choice.
  • We promote positive well being and as part of this you’ll have access to a choice of comprehensive 24/7 well being support services as well as internal Mental Health Champions.
  • We support autonomy and flexibility, and depending on your role can offer flexible working.
  • Spending quality time together is really important, so to encourage this, our social committees organise regular team nights out (we’ve had pizza making, escape rooms, and even white water rafting!)
  • We offer 30 days holiday (plus Bank Holidays), part of which is made up of half day Fridays during the school summer holidays, a day off during Easter and a day off over Christmas.
  • Our office is based in West London in a beautiful newly refurbished building in White City Place. We have subsidised yoga lessons onsite, an outdoor cinema in the summer, and various events and activities throughout the year.

Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com

Arbor Education is an equal opportunities organisation

We support and promote diversity and equality, and actively encourage applications from people of all backgrounds, including those from the LGBT community, people with disabilities, and those from a BAME background.

We do not discriminate on the basis of race, religion or belief, gender, sexual orientation, gender assignment, age, pregnancy, maternity and paternity status, disability status, marital and civil partnership status, or any other reason prohibited by law in provision of employment opportunities and benefits.

If you need any adjustments to be made to support you through the recruitment process, let us know at careers@arbor-education.com.

Please note: We are unable to provide visa sponsorship at this time.

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Or, know someone who would be a perfect fit? Let them know!

London

The Westworks
W12 7FQ London Directions careers@arbor-education.com

Perks and Benefits

You'll have the chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

  • Professional development budget 🎓

    At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams.

  • Mental health and wellness 🧠

    Dedicated Mental Health Champions with ongoing support and learning around mental health

  • Volunteering day 🤝

    We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice.

  • Regular team socials 🥳

    We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more!

  • Half-day summer Fridays 😎

    Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too!

  • Employee Assistance Programme 🧘‍♀️

    Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network.

  • Flexible working 🤸‍♀️

    Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are

  • Dog-friendly offices 🐕

    Our offices are dog friendly, so if you'd like to bring your canine companion in for the day, that's no problem!

  • GRC Accredited ✔︎

    The Good Recruitment Charter defines good recruitment practice through key principles that the we aspire to.

Workplace and Culture

We’re a diverse and experienced team of ex-teachers, edtech engineers and education specialists passionate about making a difference to the sector.  
Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere!

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