Customer Marketing Manager - Fixed Term Contract
Location: London
Salary: £35,000 - £40,000
About us
At Arbor, we’re on a mission to transform the way schools work for the better.
You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.
We passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job.
We’re building a platform and products we believe in - as well as a strong, diverse team of experienced specialists, ex-teachers and Edtech engineers passionate about making a difference to the sector.
Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.
About the role
We’re looking for a Customer Marketing Manager (FTC) to join our team and help us manage our customer base as we expand across new brands and products through M&A. You’ll manage upsell for the customers using our existing brands (Arbor, Integris and ScholarPack), and partner with Account Managers on renewal and retention programmes.
This is a FTC role in the team with plenty of ownership and lots of opportunity to be creative. We’re looking for a marketer passionate about driving social impact, and keen to work in a high-achieving, supportive team.
Contract information
This is a Fixed Term Contract role which runs until 31st August 2026.
Core responsibilities
Work on our termly upsell marketing strategy, helping us to reach agreed pipeline targets
Plan and execute upsell campaigns across multiple channels, including email, events and webinars
Use data to report against and optimise campaigns
Build thought leadership, brochures and other content for our customers
Act as a brand custodian for all customer touchpoints, ensuring comms have the right look and feel
Work collaboratively with our Account Management, Partner and Product Marketing teams to achieve your goals
About you
Experience in B2B marketing, ideally in SaaS or working in tech
Experience of working towards cross-channel B2B marketing plans, with a focus on conversion and pipeline generation
Strong commercial instinct, able to partner tightly with our Account Management Team to achieve revenue goals
Brilliant writer - you really know how to make copy shine
Curious and inquisitive. You’re passionate about understanding customer needs and how to best position our products and services to solve them
Analytical mindset - you’re as comfortable in a big spreadsheet as you are presenting in a meeting. You know how to use data-driven insights to plan and adapt
Experience using customer management and marketing tools like Gainsight, Hubspot, Mailchimp and BigMarker
Strong project management skills - you can trade off multiple deadlines and pull off important projects like events
Good at working cross-functionally to get your work done
A bias for action
Bonus: Knowledge of working in or with schools
What we offer
The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:
A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
Access to services such as Calm, Bippit (financial wellbeing coaching) and Health Assured (Employee assistance programme)
Private Dental Insurance
All of our roles champion flexible working and we are happy to discuss what this means to you!
Social committees that plan team, office and company wide events to bring people together and celebrate success
Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
Volunteer with a charity of your choice for a day each year
Dog friendly offices!
Interview process
Intro call: We’ll invite you to a 30 minute call with Ben, our Talent Acquisition Lead, to learn more about the role, ask questions, and tell us about you.
First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Beth, our Schools Marketing Lead. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with other people in the Marketing Team too.
Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, our Head of Marketing, and Beth again. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process.
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.
Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.
Arbor Education is an equal opportunities organisation
Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.
Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com
Please note: We are unable to provide visa sponsorship at this time.
![Picture of Ben Ainger](https://images.teamtailor-cdn.com/images/s3/teamtailor-production/square_226-v4/image_uploads/03a0032b-bfba-48c8-82e9-9ec5a0849f3e/original.png)
London
Perks and Benefits
-
Professional development budget 🎓
At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams. -
Mental health and wellness 🧠
Dedicated Mental Health First Aiders and Wellbeing Champions with ongoing support and learning around mental health. -
Volunteering day 🤝
We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice. -
Regular team socials 🥳
We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more! -
Half-day summer Fridays 😎
Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too! -
Employee Assistance Programme 🧘♀️
Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network. -
Flexible working 🤸♀️
Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are -
Dog-friendly offices 🐕
Our offices are dog friendly, so if you'd like to bring your canine companion in for the day, that's no problem! -
GRC Accredited ✔︎
The Good Recruitment Charter defines good recruitment practice through key principles that we aspire to.
Workplace and Culture
We’re a diverse and experienced team of ex-teachers, edtech engineers and education specialists passionate about making a difference to the sector.
Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere!
About Arbor Education
At Arbor, we’re on a mission to transform the way schools work for the better.
You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.
We passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job.
We’re building a platform and products we believe in - as well as a strong, diverse team of experienced specialists, ex-teachers and Edtech engineers passionate about making a difference to the sector.
Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.
Customer Marketing Manager - Fixed Term Contract
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