About us

At Arbor, we’re on a mission to transform the way schools work for the better.

You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.

At Arbor, we passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job. Over 5,500 schools and trusts use our products to work more collaboratively, free staff from busywork, and drive their schools forward.

Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.

About the Role

We’re looking for an interim Senior Marketing Manager to cover maternity in our team. This is an exciting and varied role - you’ll lead our demand generation team, supporting the work of our two excellent Marketing Managers and helping us reach pipeline goals each term. You’ll be accountable for the plan, but will also work directly on initiatives across direct, indirect, and national marketing to schools.

This is a great opportunity for a marketer passionate about driving social impact, and keen to work in a high-achieving, supportive team.

Responsibilities

• Work across our demand gen team and the wider business to design our national schools marketing strategy, helping us to reach agreed pipeline targets

• Plan and execute demand generation campaigns across multiple channels, including email, events and digital

• Build out nurture campaigns to increase engagement and intent with prospects

• Use data to report against and optimise campaigns

• Manage our two Marketing Managers, helping them to reach their goals and develop in their careers

• Act as a brand custodian, ensuring comms have the right look and feel

• Work collaboratively with our Sales, Partner, Account Management and Product Marketing teams to achieve your goals

What will you achieve in your first 6 months?

• Take ownership of our demand generation programme, making sure our campaigns are creative, convert well, and are beautifully written

• Own key initiatives across direct, indirect and national marketing (from ad campaigns, to PR, to email, to events)

• Become a whizz with Hubspot, using it to convert leads with ease

• Help us pull off several major events - some run in-house, and others with third parties

• Become an essential part of our Marketing team

About you

• Hands-on experience in B2B Marketing, ideally within tech or SaaS

• Ability to flex from leading the overall Direct and Partner Marketing Strategy to being hands on in execution

• Excellent copywriting and editing skills - you can turn a piece of writing into something special

• Experience managing budgets

• 1-2 years experience line management

• Excellent collaborator who enjoys working across multiple teams

• Experience using Hubspot, or similar marketing CRM software e.g. Salesforce Marketing Cloud or Marketo

• A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Head of Sales

• An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion

• Strong analytical skills and data driven thinking, with a passion to use data to drive growth

• An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these

• Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change

What we offer

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!

• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas

• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)

• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay

• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!

• Access to services such as Calm, Bippit (financial wellbeing coaching) and Health Assured (Employee assistance programme)

• All of our roles champion flexible working and we are happy to discuss what this means to you!

• Social committees that plan team, office and company wide events to bring people together and celebrate success

• Volunteer with a charity of your choice for a day each year

• Dog friendly offices!

Interview process:

Intro call: We’ll invite you to a 30 minute call with Sophie or Ben, our Talent Managers, to learn more about the role, ask questions, and tell us about you.

First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Lauren, our Senior Marketing Manager. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with Becca, Amy (both Marketing Managers) or Anna (Lead Product Marketing Manager) too.

Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, our Head of Marketing. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process.

Arbor Education is an equal opportunities organisation

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.

Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com

Please note: We are unable to provide visa sponsorship at this time.